How are Messi and Cristiano doing in their new teams?
Leo Messi and Cristiano Ronaldo are the two big names that make the world of football talk. From their transfers to new teams to the success they have cultivated on social networks, these football stars surprise their followers more every day.
From “Vecchia Signora” to “Red Devils”.
With Cristiano’s return to Manchester United, a lot has changed for the player. People said he had to move because of the noise of animals in the area he lives in and also that his teammates were motivated by his strict diet for training, as Lee Grant told English radio TalkSPORTS.
Additionally, the soccer idol has also taken the social media world off the pitch by storm. Recently, Forbes magazine released the list of the 10 people who generate the most income from their posts on Instagram. Unsurprisingly, Cristiano Ronaldo appears at the top of the list with over 344 million followers and charges $ 1.6 million to promote any brand willing to pay that amount.
After CR7, Dwayne ‘The Rock’ Johnson, Kylie Jenner, Ariana Grande and Leo Messi, who charge $ 1.1 million per post.
The Messi phenomenon
After leaving FC Barcelona and signed by Paris Saint Germain for millions of dollars, Lionel Messi has returned the team a large part of the investment after only playing a game and a half since his official presentation he over a month ago.
Messi has become a global phenomenon and a million dollar treasure for the team.
Spain’s EFE news agency released a report in which it called the 34-year-old footballer a “gold mine” for Parisians due to his “explosion on social media, new sponsorships and record sales of jerseys “.
According to sports finance specialists, the investment of PSG to sign Messi is almost paid.
“Without going too far, Messi’s signing is practically amortized, at least it will be by the end of this season,” said Virgile Caillet, one of France’s best-known sports marketing managers. While there isn’t much room for growth in terms of ticket sales or TV rights, the most resounding financial increases for the team have come from social media, merchandising, and unconventional sponsorships.
Among the unconventional sponsorships is a cryptocurrency platform that will contribute nearly US $ 35 million for a year, market sources told EFE.
In addition, a few weeks ago the club announced that they would pay a small part of Messi’s contract in “PSG Fan Tokens”, virtual coins that fans can buy for special discounts, privileged access to different activities club and other privileges.
Recently, fashion house Dior also announced that it will be dressing the team’s players as part of its sponsorship.