UnionBank applauded by Frost & Sullivan for improving customer experience with its mobile banking solution
UnionBank combines the power of 5G and artificial intelligence to anticipate customer preferences and behaviors
SINGAPORE, September 9, 2021 / PRNewswire / – Based on its recent analysis of The Philippines mobile banking experience market, Frost & Sullivan recognizes UnionBank of The Philippines with the Excellence in Customer Experience 2021 for the advancement of mobile banking technology in The Philippines. The bank has proven its ability to innovate consistently and ensure a smooth customer experience.
“UnionBank became the first traditional publicly traded bank to receive a digital banking license from The Philippines’ central bank, ”said Edurra Talib, Senior Research Analyst, Customer Analytics. “It has embarked on a digitization campaign to expand electronic payment services to 70% of its customers by 2023, as demand for digital services increases.
UnionBank has become the first in the country to take advantage of 5G technology to launch the smart branch with services compatible with the Internet of Things (IoT). The bank’s highly customizable system, self-service options and robot assistant have improved the quality of customer interactions. This commitment to continuous data-driven innovation has helped the bank improve service delivery throughout the customer journey.
Overall, UnionBank’s one-stop mobile app hub for the enterprise segment has helped it accelerate the adoption of technology among customers and established it as a company with a customer experience. differentiated, ”noted Talib.
Each year, Frost & Sullivan presents this award to the bank that demonstrates outstanding performance for branches, in particular the ATM vibe and online experience. The recipient used the process, space and people customer experience framework in their digitization process, bridging offline and online to deliver a seamless customer experience.
The Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market players and measure performance through in-depth interviews, analysis and secondary research to identify best practices in the industry.
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Kala Mani S.
Best Practices Award Branding – Asia Pacific
Email: [email protected]
Union Bank of The Philippines (UnionBank) is a publicly traded universal bank distinguished by superior technology, a unique sales and service culture, and centralized behind-the-scenes operations. He has always been recognized as one of the asia leading companies, ranking among the top universal banks in the country in terms of profitability and efficiency.
Throughout its years of existence, UnionBank has always been among the first to adopt technological innovations to enable its customers to embark on the future of banking.
Determined to be a facilitator of The Philippines’ Committed to being a G20 country by 2050, UnionBank is keeping its promise to fuel the future of banking through “Tech-Up Pilipinas” to better meet the growing needs of Filipinos around the world, while innovating for a better world.
SOURCE Frost & Sullivan